Fewer scattered brand files
Keep marks, palettes, type roles, and copy rules in one system instead of across decks, folders, and ad hoc docs.
Early access
Turn brand direction into a system your team can actually use.
Brand Spec turns a loose brand brief into palettes, type roles, identity outputs, voice guidance, and a repository-ready reference that reduces brand drift across product and marketing.
Describe your company/Set the tone/Generate the system
Product launch kitsBrand refreshesSolo founder systemsDesign-to-engineering handoff
Generated system
Aurora Labs
Brand systems for teams shipping at machine speed.
Brand kit
#111111
#6E6E68
#D9D9D3
#C7C7C1
#F8F8F7
Precise brand infrastructure
Inter, General Sans, JetBrains Mono
Voice direction
Aurora Labs speaks with technical clarity and measured confidence. It avoids spectacle and explains complexity in a way that feels composed, exact, and useful.
Repository-ready outputs
Primary mark, social avatar, favicon, and brand card exports.
Messaging examples, usage rules, and implementation references in one place.
Built for teams who need a brand system that survives product launches, marketing campaigns, and handoff between disciplines.
Why It Helps
A clearer operating system for brand work.
The product is most useful when brand guidance has to move beyond a presentation and become something people can use repeatedly.
Faster team decisions
Give product, marketing, and design the same operating reference so new assets do not drift off-brand.
Outputs you can actually use
Generate repository-ready artifacts rather than a moodboard that still needs to be translated into working assets.
Product Proof
What the generated system looks like in practice.
Instead of listing features twice, this section shows the actual structure teams work with after generation.
Palette system
A color foundation with real production structure
Primary, support, neutral, and utility tones are organized to work across marketing surfaces and interface states.
Carbon
Stone
Cloud
Mist
Porcelain
Type system
Typography with clear roles and readable hierarchy
Display, body, and technical styles are framed as a working system so teams can apply them without reinterpretation.
Display headline
Interface copy set in the body family.
Meta / export / technical label
Repository
A place where the brand can actually live
Logos, exports, copy guidance, and implementation references are grouped into one usable view instead of multiple handoff artifacts.
Primary mark, social avatar, open graph card, favicon, and brand card exports.
Voice notes, messaging examples, and implementation-ready documentation.
How It Works
A short path from prompt to usable system.
The workflow stays intentionally simple, but the output is structured enough to keep teams aligned after generation.
01
Describe the direction
Start from audience, tone, and positioning rather than from disconnected files or generic templates.
02
Review the system
See the palette, type roles, outputs, and language guidance together so the brand reads as one coherent system.
03
Move into production
Carry the system into repository views, exports, and implementation references without rebuilding it by hand.
Returning users
Recent generations will appear here once you start exploring.
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Pricing
Start with one system, then scale into active team workflows.
Starter is for trying the workflow. Pro fits small teams who need a living repository. Business is for operating brand infrastructure across channels.
Starter
Explore the workflow and generate the first system.
Free
- —1 brand
- —Static exports
- —Core repository
- —Preview access
Pro
For teams turning brand systems into active operating assets.
$19/mo
- —3 brands
- —Full repository
- —All exports
- —Prompt history
Business
For operators managing brand infrastructure across channels.
$49/mo
- —Unlimited brands
- —Unlimited exports
- —API access
- —Team workflows