Fewer scattered brand files
Keep marks, palettes, type roles, and copy rules in one system instead of across decks, folders, and ad hoc docs.
Brand Spec · Early access
One prompt.
A working brand.
Brand Spec generates the four deliverables that make a digital product brand operational: logo, exact color palette, typography, and usage rules — from one prompt.
Aurora Labs
Brand systems for teams shipping at machine speed.
Accent
#D9D9D3
Display
Inter
Body
General Sans
Mono
JetBrains Mono
Aesthetic
Warm Editorial
01 — In Product Context
The system appears as a working interface.
The deliverables are not abstract slides. They live in a structured repository flow with prompt input, reusable assets, and section-level guidance.
brandspec.app/repository
Brand Repository
Generate and compare complete brand directions from one prompt.
Generate a new direction
Describe your product and desired tone...
Aurora Labs
Logo, color values, typography, and usage guidance.
Meridian
Logo, color values, typography, and usage guidance.
02 — Why It Helps
A clearer operating system for brand work.
The product is most useful when brand guidance must become operational deliverables, not slideware.
Faster team decisions
Give product, marketing, and design the same operating reference so new assets do not drift off-brand.
Outputs you can actually use
Generate repository-ready artifacts rather than a moodboard that still needs to be translated into working assets.
03 — What You Get
Four deliverables that make a brand operational.
Logo, color palette, typography, and usage rules — the exact structure of a real brand spec.
Logo
Mark and wordmark with guardrails
Vector marks with clear space, minimum size, and misuse constraints built in — not a separate slide.
Color Palette
Exact values for every medium
Each core color role is specified in HEX, RGB, HSL, and CMYK so handoff is consistent across channels.
#111111
#6E6E68
#D9D9D3
#C7C7C1
#F8F8F7
Typography
Type choices with strict role boundaries
Display, body, and meta styles are mapped to usage roles so hierarchy remains stable in product and marketing.
Display
Interface copy in body.
Usage Rules
Non-negotiable guardrails included
Dos, don'ts, and handoff checklist ship alongside the assets so teams implement correctly from day one.
✓Clear space ≥ 0.5× symbol width
✓HEX, RGB, HSL, CMYK per color
✓Logo variants — no recoloring
✓Type roles locked to families
04 — How It Works
A short path from prompt to usable system.
The workflow stays intentionally simple, but the output is structured enough to keep teams aligned after generation.
01
Describe the direction
Start from audience, tone, and positioning rather than from disconnected files or generic templates.
02
Review the core kit
Validate the four essentials together: logo, color values, typography roles, and usage rules.
03
Move into production
Carry the approved kit into files and implementation references without rebuilding decisions by hand.
05 — Pricing
Start with one system, then scale.
Starter is for trying the workflow. Pro fits small teams who need a living repository. Business is for operating brand infrastructure across channels.
Starter
Explore the workflow and generate the first system.
Free
- —1 brand
- —Static exports
- —Core repository
- —Preview access
Pro
For teams turning brand systems into active operating assets.
$19/mo
- —3 brands
- —Full repository
- —All exports
- —Prompt history
Business
For operators managing brand infrastructure across channels.
$49/mo
- —Unlimited brands
- —Unlimited exports
- —API access
- —Team workflows